Ever wondered how as a media planner/ buyer, you would ensure that you target consumer actually clicks that link to their favourite holiday destination, sends that SMS to avail more details of the latest car features, or clicks buy on those.... read more
THE COINCIDENCE MARKETING COMPANY
AMPLIFY YOUR DIGITAL ADVERTISING EFFECTIVENESS
Impulse Screen Media (ISM) is a technology company which automates multi-screen campaigns, to deliver coincidence marketing opportunities in real-time.
Our ACR platform captures television feeds in real-time to deliver accurate information on video, image, audio and metadata recognition.
Our ingenious media monitoring technology tracks a multitude of events in real-time to generate competitive insights for brands.
Our platform triggers real-time digital buys with leading DSPs - to generate increased ROI for brands, via multi-screen synergies.
Capture TV events and optimize your Digital Advertising in real-time.
AdSync+ is a media intelligence platform designed to enable Agencies and Brands leverage digital media advertising in sync with television events, by triggering real-time digital ad-buys.
Our proprietary technology integrates industry-leading capabilities on video, image, audio and metadata recognition, in real-time, with prominent Demand Side Platforms (DSPs) allowing brands and agencies to buy TV synced ads across display, video, social and mobile; thereby, increasing campaign effectiveness via multi-screen synergies.
AD Sync+ Features
- TVC SYNC: Activate viewer engagement by screening your digital ad in-sync with your TV commercial on air
- KEYWORD SYNC: Initiate conversation by triggering digital ad buys when pre-defined Keywords appear on TV
- TV PROGRAM & SERIES SYNC: Increase reach and efficiency by concurrently serving ads with high-impact TV programs & series
- COMPETITOR SYNC: Benefit from your competitors’ TV buys by coinciding your digital ad with a competitors’ TV commercial
- WEATHER SYNC: Deliver digital ads based on current or forecasted weather conditions
Broadcaster-independent real-time TV analytics
Monitor+ is a TV analytics platform that enables efficient server-side technology to generate real-time data of visual, audio, program,and advertising content.
Our effective media monitoring technology allows you to:
- Analyze data by keyword, brand, TVC, show or time-band
- Track brand mentions on TV by the moment
- Ad verification to measure delivery and effectiveness
- Monitor competitors’ advertising strategies in real-time