Impulse screen expands TV analytics data service to nationwide coverage in response to growing demand.
“Our expansion is in direct response to the rapidly growing demand for real-time TV Analytics data by advertisers and follows a successful campaign last month by a global automotive brand that used the platform,” says Paul Garrity, Chief Executive Officer, Impulse Screen Media.
Launched earlier in the year at CeBIT, the Impulse Screen TV automatic content recognition platform ingests feeds from broadcast television channels in real-time and analyses them using advanced video, sound, text, logo and face recognition technology, generating information in real-time to identify products, people, brands, locations and keywords.
The data is then matched to brand advertisements, product catalogues and social media streams to deliver relevant, contextual and real-time information on consumer engagement, products and services. Advertising and media buying agencies can then use the real-time feeds and data to optimise ad placement on mobile and second screen channels, including Facebook.
The demand for analytics data to provide more information on consumers’ behaviour in relation to television viewing is growing. Last month Network 10, Twitter and Nielsen announced a joint venture to provide TV ratings data to track and measure the social engagement on television by consumers.
The use of multiple screens and mobile devices by consumers whilst watching TV is now mainstream according to the 2014 ACMA (Australian Communications and Media Authority) report, a trend supported in Telstra’s Cross Platform Consumer report (September 2014) and by research conducted by Impulse Screen Media.
Impulse Screen Media was recently one of eight finalists to participate in Woolworths’ WStart program.
WStart provided Impulse Screen with the opportunity to engage with Woolworths senior executives and industry leaders. The program aims to open communication between Woolworths and the start up community.
Founded in 2013 in Sydney, Impulse Screen Media (ISM) is a technology company delivering coincidence marketing opportunities for brands, to boost multi-screen media effectiveness.
ISM has built a unique technology platform that captures and extracts real-time data from television broadcasts, allowing brands and agencies to optimize digital media buying in real-time. ISM is integrated with all major Demand Side Platforms (DSPs) enabling TV synced ads across display, video, social and mobile. The company also offers a Television Analytics solution which leverages its proprietary Automatic Content Recognition (ACR) platform.
ISM has operations across Australia and Asia.