5 Takeaways from the 2016 Rio Olympics using TV Analytics

Our nation’s athletic persona was demonstrated by the 17.5 Mn TV audience reach for the Rio broadcast, with viewership even at the oddest hours. Here, we highlight the top 5 takeaways from the Rio TV broadcast, using analytics tool MONITOR+ Continue reading

TV SYNC: Make your Ad Dollars work overtime at the RIGHT TIME

Enter the world of TV Sync, that allows brands to place real-time contextual digital ads based on the events on TV just after the moments that matter. Yes,you read it right–digital ads synced to television events! The Relevance of WHEN : TV Sync digital campaigns for brands. Continue reading

Coincidence Marketing : A Brand Opportunity!

Ever wondered how as a media planner/ buyer, you would ensure that you target consumer actually clicks that link to their favourite holiday destination, sends that SMS to avail more details of the latest car features, or clicks buy on those hot pair of shoes their favourite television host flaunted in the last episode? Continue reading

The New Rules Of TV Advertising – TRACTION INTERVIEW

In this interview you will hear from the Managing Director of Impulse Screen Media, Paul Garrity. Paul challenges perceptions of television advertising and shows how advertisers can achieve higher outcomes and ROI of the advertising dollar spend by syncing TV … Continue reading

Smart Marketers of the Future will Leverage Multi-screen Campaigns

With the consumption of consumer content, 68 per cent of us ‘content graze.’ We come home from work, lie on the couch and flick on the TV. While we’re there we check our emails,text, Facebook our friends… Continue reading

World Cup 2014 – TV Analytics for Australia Market

As a TV analytics company filled with avid soccer fans, we wanted to take a closer look at The FIFA World Cup which is without doubt the biggest sporting event in the world and its impact on Australia’s TV landscape. We used Impuls Screen Media’s MONITOR+ TV Continue reading