Our journey started with an urge to uncover meaningful data within what we see and hear in our daily lives. The drive to deciphering actionable brand insights from such data led to the creation of what we are today. Our first product launched mid 2014, since then we have built a unique technology platform that captures and extracts real-time data from television broadcasts, allowing brands and agencies to optimize their multi-screen marketing strategy in real-time.

We pride ourselves in delivering targeted and scalable coincidence marketing opportunities to brands, with integrations across multiple Demand Side Platforms (DSPs) in Australia and Asia.


Co-founder & Managing Director
As Impulse Screen Media co-founder and Managing Director, Paul leads the overall business operations of the company. He brings more than 20 years of leadership experience across mobile, media, banking and insurance technology and has focused on delivering technology driven business solutions, providing outstanding client service, and driving profitable revenue growth. Prior to co-founding Impulse Screen Media, Paul co-founded the mobile start-up WirelessOz and was part of the founding team of FINEOS Australia. He has also held senior management and consulting roles with large enterprises including SAP, CSC and National Westminster Bank. Paul holds a BSc Hons degree in Economics and Computer Science and is a sought-after speaker and thought leader in the areas of mobile, marketing technology and programmatic advertising.
Co-founder & CTO
As Co-founder & CTO, James leads ISM’s long-term technology vision, and is responsible for the product road map and development. James brings more than 2 decades of technical management and development experience to build truly remarkable products. He has managed cross-functional technical teams across industries and successfully launched products impacting the experience of millions of users. Prior to co-founding ISM, James was involved with start-ups including Tapit and Shopfast and has enterprise experience with organizations including Commonwealth Bank, Cannon, Citibank and CSC. James holds a graduate diploma in Information Technology from UTS and a Graduate Diploma is music composition from university of Sydney. Apart from being a technology visionary James is an acclaimed clarinet player.
Join ISM’s journey as we revolutionize the next decade of multi-screen marketing.