ISM’s TV Analytics is a state of the art real-time TV monitoring platform that enables efficient server-side technology to generate real-time data of visual, audio, program, and advertising content. Robust TV Analytics deliver real-time marketing intelligence, allowing brands to monitor and analyse the impact of every event on Television.
Advertising on TV can be monitored for efficiency and performance, providing real-time data on broadcast times, frequency and linked events. Brands and agencies can use this data to monitor and analyse brand TVC playout as a tool to review past and current campaigns, as well as plan future campaigns
Based on pre-defined triggers, competitor brand TVCs can be traced as soon as these are broadcast, offering valuable data on competitor target programs, event associations and audience response. Availability of timely competitor intelligence allows brands to make faster and smarter media buying decisions.
Live ongoing TV events offer a credible source of information on topics that interest the general audience, as well as define themes relevant to specific target audience categories. Monitoring trends and analysing their significance in a timely fashion can enable brands and agencies to optimize advertising campaigns to capitalise on audience interest.