Weather-synced digital advertising

Are you exploiting your market’s climate driven behaviour?

By now you’ll almost certainly be aware of the ‘Halo Effect’ that occurs when the impact of high cost TV events is magnified with low cost digital advertising. The carefully targeted synchronisation of TVCs, programs, series and sporting events with internet ads is rapidly becoming vital to maximising your advertising dollar.

TV-synced internet advertising – are you on trend?

If you’re already riding the wave of the TV-synced internet advertising revolution, you’re in good company. Expanding the impact of high cost TVCs with low cost multi-screen digital campaigns has grown exponentially in the past couple of years - with good reason. The ‘Halo Effect’ – the carefully targeted synchronisation of TV ads, programs series, sporting events etc (even the weather) with digital advertising is fast becoming vital to maximising your advertising dollar.

The TV-synced digital advertising revolution

The TV-synced digital advertising revolution

The 4 Golden Rules of Cross-Screen Advertising

Media consumption as we know it today, is multi-faceted, with consumers constantly connected via multiple devices. These multi-screen consumers stack content, i.e., they simultaneously view unrelated content on digital devices and TV; or they mesh content, i.e., the content on their digital devices often complements that on TV.