Use visual intelligence to engage
Leveraging Multi-channel is key
Taking advantage of the 'halo effect'
Are you exploiting your market's climate driven behaviour?
By now you’ll almost certainly be aware of the ‘Halo Effect’ that occurs when the impact of high cost TV events is magnified with low cost digital advertising. The carefully targeted synchronisation of TVCs, programs, series and sporting events with internet ads is rapidly becoming vital to maximising your advertising dollar.