Visual Intelligence for Brands – Strategies for Visual Content Marketing Success

 

Use visual intelligence to engage 

How to Optimise Digital Advertising using the Influence of TV

Leveraging Multi-channel is key 

Four ways to Boost Engagement for Cross Device Marketing

Taking advantage of the 'halo effect'

Weather-synced digital advertising

Are you exploiting your market's climate driven behaviour?

By now you’ll almost certainly be aware of the ‘Halo Effect’ that occurs when the impact of high cost TV events is magnified with low cost digital advertising. The carefully targeted synchronisation of TVCs, programs, series and sporting events with internet ads is rapidly becoming vital to maximising your advertising dollar.