Second screens improve TV ad effectiveness
Are you listening?
Are you on track?
If you’re focussed on maximising your advertising dollar, you’ve probably already joined the TV-synced online advertising revolution. And if you haven’t, you’re missing out. The Halo Effect – the significant boost in the overall ROI of digital ads that are precisely synced with TV ads, programs and events – is beginning to dominate the digital advertising landscape.
Are you exploiting your market's climate driven behaviour?
By now you’ll almost certainly be aware of the ‘Halo Effect’ that occurs when the impact of high cost TV events is magnified with low cost digital advertising. The carefully targeted synchronisation of TVCs, programs, series and sporting events with internet ads is rapidly becoming vital to maximising your advertising dollar.