Use visual intelligence to engage
Leveraging Multi-channel is key
Taking advantage of the 'halo effect'
Multi-screen consumer viewing habits are the present and definitely the future; brands who miss this opportunity are losing out on their advertising dollars! The latest OzTam Report (Q1 2016 Australian Multi-Screen Report) has highlighted the growing trend, with an average of 6.4 screens/devices per Australian home, and 76% of Australians consuming TV and the internet simultaneously. The verdict is in: consumers have shifted to a multi-screen life, interacting with numerous devices concurrently. This shift in media consumption presents a challenge and an opportunity for marketers. While fragmented media use makes the user attention span shorter, it also presents an opportunity for brands to increase recall by influencing consumers synchronously across multiple media outlets.
TV advertising still holds its mojo:
‘TV advertising has lost its effectiveness’ is an ongoing chatter echoing within the ad industry, due to an expanding low cost-high reach digital medium. However, the numbers show otherwise – with close to 40% of global ad budgets dedicated to TV, it still remains the most sought after medium, especially for maximizing reach and brand building.