Second screens improve TV ad effectiveness
If you’re already riding the wave of the TV-synced internet advertising revolution, you’re in good company. Expanding the impact of high cost TVCs with low cost multi-screen digital campaigns has grown exponentially in the past couple of years - with good reason. The ‘Halo Effect’ – the carefully targeted synchronisation of TV ads, programs series, sporting events etc (even the weather) with digital advertising is fast becoming vital to maximising your advertising dollar.
The TV-synced digital advertising revolution