Visual Intelligence for Brands – Strategies for Visual Content Marketing Success

 

Use visual intelligence to engage 

How to Optimise Digital Advertising using the Influence of TV

Leveraging Multi-channel is key 

Four ways to Boost Engagement for Cross Device Marketing

Taking advantage of the 'halo effect'

TV-synced internet advertising – are you on trend?

If you’re already riding the wave of the TV-synced internet advertising revolution, you’re in good company. Expanding the impact of high cost TVCs with low cost multi-screen digital campaigns has grown exponentially in the past couple of years - with good reason. The ‘Halo Effect’ – the carefully targeted synchronisation of TV ads, programs series, sporting events etc (even the weather) with digital advertising is fast becoming vital to maximising your advertising dollar.